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The web page shenton.com.au had the following on the web page, "Pool and Spa Equipment and Chemicals." We saw that the website said " We supply all major pool and bore pump brands available in Australia." It also said " Our services include but are not limited to. Domestic swimming pool and Spa Services and supplies. Commercial pool systems services and supplies. Pumps and filters factory direct." The header had Shenton Pumps provide quality Pool Products as the highest ranking optimized keyword. This keyword is followed by Swimming pool pumps, swimming pool products, and swimming pool filters which isn't as urgent as Shenton Pumps provide quality Pool Products. The other words shenton.com.au used was swimming pool maintenance. pump repairs is included but could not be seen by search engines.